Being the first eyewear brand created by a global fashion pioneer, and with design narratives rooted in art and experimentation, Matsuda is a sublime subversion of intellectualism, romance and edge.

Directed by AM Studio Paris, with an insightful blend of strategy and creative vision, the campaign seamlessly bridges the gap between past and present, embodying the core elements of Matsuda’s design philosophy: tradition and innovation.

Each heritage design stands as a heartfelt homage to Mitsuhiro Matsuda, celebrating his groundbreaking craftsmanship and bold, boundary-pushing vision.